Reinvent the oil industry with ‘green’ oil products

Jeff Marshall, CEO of Green Earth Technologies, talks with Robert Reiss about “creative destruction”, the power of products and services that disrupt markets, enable penetration and unlock opportunities for business growth. Marshall describes two of his product lines, lubricants and detergents, that replace petroleum-based products with green, natural substitutes which reduce foreign oil imports and do not impose a price penalty. Among the other subjects Marshall addresses are identifying business opportunities, lessons learned for entrepreneurs on growing a business, and working to use technology to fulfill Green Earth Technologies’ motto, “Save the Earth”.

Interview Aired: 08/01/2010


Leave a Comment