The rise of luxury retailing

Ira Neimark is one of the 20th Century’s greatest business figures … he set the new model, while CEO of Bergdorf Goodman, to help make designers become brands. In the process he led his company into a golden age of success, while many competitors shut their doors. In this, an extended 30 minute interview, Neimark shares insights of working with the most discerning customers, from Jackie Onassis, to Princess Di, to John Lennon. He also shares many practical insights, such as the system he developed on inventory, which are outlined in his book, ‘Crossing 5th Avenue to Bergdorf Goodman.

Interview Aired: 01/20/2008


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