Bob Fontana, Founder & CEO of The Aspen Group (TAG), shares his original inspiration and vision for dentistry through Aspen Dental and how he spread that model across 3 other areas of consumer healthcare to benefit patients and providers, and ultimately, healthcare, by drawing from practices in the retail industry. Bob also gives other CEOs advice on rebranding successfully, as well as, building and retaining a diverse and talented workforce. Finally, Bob talks about the future of healthcare and purpose.