Bryan Fairbanks, CEO of Trex talks about being the market leader in the “outdoor living segment”, the importance of innovation, and looking 5-10 years out to identify trends in the market and build strategy.  As a leader, Bryan stays connected to his teams both in the office and in the manufacturing facilities, he shares the importance of listening, getting clear and honest feedback, and remaining flexible to make shifts in approach as needed.  Trex is the world’s largest manufacturer of high-performance, low-maintenance wood-alternative decking, and railing, with over 30 years of product experience. Trex is a very “green” company using about 95% recycled and reclaimed material.