Radio: Erica Lee, CEO, Marquis Who’s Who

Erica Lee, the first female CEO of the iconic Marquis Who’s Who, the leading company of historical and biographical data across all industries, talks about strategic partnerships and how Who’s Who has changed and evolved since 1898, the key to great customer experience, and how they’ve revitalized and innovated their own legacy brand to stay relevant and meet the branding needs and marketing goals of their customers — with an impressive roster of diverse professionals and thought changers, one that Warren Buffet proudly endorsed as a method to learn tricks of the trade.
Interview Air Date: 5/16/2021