Julia Simpson, CEO of the World Travel & Tourism Council, a global organization representing 200 CEOs in the travel and tourism industry including airlines, hotels, tour operators, and cruise liners, shares insights from an industry hit hardest by the pandemic. Julia talks about pent-up demand, the value and power of travel and tourism, humanitarian efforts by its members during geopolitical strife and medical crises, and unique advice to other CEOs during a crisis and the calm. Finally, Ms. Simpson discusses important goals for the next two years in moving people again.