Ken Ohashi, CEO of Brooks Brothers talks about the turnaround from the bankruptcy of an iconic American brand (established in 1818), and how they transformed an old culture into a new and diverse one while still being innovative during a very challenging time. Ken also shares his leadership philosophy, best practices, and the non-negotiables in evolving the Brooks Brothers brand and becoming relevant, and, the importance of the executive team and human capital. Finally, Ken speaks about what it means to act as a societal brand and the why.