Lisa Ingram, CEO of White Castle and as the 4th generation leader and first woman CEO of the family business (established in 1921), the first fast-food hamburger chain in the U.S. and iconic American brand founded by her great grandfather, Billy Ingram, talks about how the brand was built, the benefits of a vertically integrated system during tough challenges, and the importance of listening to and honoring their customers. Next Lisa shares White Castle’s history of great innovations, their unique customer engagement model and what it takes to stay relevant with each new generation. Finally, she reveals secrets of driving a great family-focused culture to retain talent, unique practices that align their team for growth, and how they’re leading in diversity at all levels of the organization and how that inspires more innovation.