Lisa Lutoff-Perlo, CEO of Celebrity Cruises talks about the iconic Celebrity brand, transformation, and innovation under her leadership including her 3-step mission leading to growth. Then Lisa explains the process of designing a ship like no other, the Celebrity Edge, the ‘magic carpet’, and, competing with resorts around the world. Ms. Lutoff-Perlo shares the secret to amazing customer experience and the important success of being the first ship to leave port after the Covid health crisis. Ms. Lutoff-Perlo also gives advice to CEOs on transformation in their respective industry. In the second half of her interview, Ms. Lutoff-Perlo explains the origin of the X logo and pays homage to the founders’ Greek heritage, as well as, her personal philosophy of “To Thine Own Self, Be True” and how it manifests itself in leadership. Next, Lisa reveals a lesson learned while balancing ambition and values, leading through strong values and how to cascade them to 20,000 employees. Finally, Lisa describes the future of the cruise industry and how Celebrity is positioned as a leader.