Michael Houlihan, Co-Founder of Barefoot Wines, shares the history of building the #1 wine brand in America and how they turned around a bankrupt winery by implementing practical ideas from its own laborers, working with the communities, and innovation of the Barefoot design. Michael also talks about his work with entrepreneurs to help them avoid the pitfalls and build their brand, and the process of writing a NY Times best-seller, The Barefoot Spirit…and his newest project in audio books and radio. Finally, Michael shares wisdom gained from his father, the future of the wine business, and advice to other CEOs on being a coach, and the importance, value and definition of truth & trust and ethics today.