The Ocean Spray Cooperative business model

Randy Papadellis, CEO of Ocean Spray, talks with Robert Reiss about how Ocean Spray became profitable during tough economic times by becoming a leader in innovation, using a blend of science and intuition to identify and qualify new products. Papadellis tells us about what makes Ocean Spray unique and how it compensates its shareholders for the business risks each takes. The interview provides fresh perspectives on business management that have applicability elsewhere in industry.

Interview Aired: 08/08/2010


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