Paul Jacobson, CEO of Thorne HealthTech talks about the reinvention of the concept of wellness, why he left Goldman Sachs and how Thorne HealthTech started through a challenge, their unique model in health customization and customer engagement through the use of AI and machine learning, and, their mission of ramping up the level of science. Finally, Paul shares insights on the future of health and wellbeing, advice to other CEOs on building a strong culture, hiring and retaining the right talent, and how Mark Twain fits into his leadership philosophy.