Bob Fish, Co-founder & Co-CEO of Biggby Coffee talks through the challenges of building a successful brand from scratch to 255 franchised locations across 10 states, with a co-CEO model, a focus on sustainability and significance, the importance of farm-direct purchasing, being sensitive to cultural stereotypes, the benefits of conscious capitalism and the work-life balance — with the emphasis on life and company culture to build a life their employees love.

Aired: 7/4/2021