Lucinda Baier, CEO of Brookdale Senior Living, talks about running the largest operator of senior living communities in the nation, and, explains her ‘foot on the accelerator, foot on the brake’ model of dealing with dramatic change during a crisis, transformation by having your customers (residents/patients) as your north star (J.D. Power award winner), organizational diversity of thought, and true leadership when failure is not an option.

Interview Aired: 4/20/2021