Sharon Leite, CEO of The Vitamin Shoppe shares their health and wellness story, their deep focus on customers, and how they provide the best experience possible through customer obsession on their journey to become known as the leader in a fragmented industry. Sharon also talks about best practices and the tremendous growth in the sports nutrition segment. Ms. Leite then shares how they’re aligning their team culture, the importance of vision and values, and connecting to the communities they serve through special programs of philanthropy. Finally, Sharon explains the three major innovations at The Vitamin Shoppe, the future of the company, lessons learned and leadership insights during the transformation of the brand, new ownership, the pandemic, and economic uncertainty — while having a core of innovation in their culture — capped off by a recount of her experience on Undercover Boss.