Tariq Farid, Founder & CEO of Edible Arrangements (aka Edible Brands) explains how in 1999 a small floral and fruit arrangement shop built a successful brand through 1,050 brick and mortar stores and digital ecommerce growth following their mission to “wow” the customer in the last minute and the last mile, the lessons he learned from his family by doing the right thing, and building millionaire franchisees.